Suppliers and Partner demographics

Geographic dimension varies. For example the search results are more than 50% outside the US. Google is available everywhere at anytime for the users to use. Its available for up to 110 languages so that it’s hard to identify the demographics dimension.

(More popular with users under 34 (“Search Engine. ”) 55% of users are male (“Search Engine. ”) Research suggests that the majority of Google users are of an upper-middle class income structure Users are generally of a higher education and technologically adept Given lifestyle research, one can assume that a significant number of users are married and have/will have small families Most Google users are business minded professionals (“Google Users. ”))

The above paragraph stated from research predominantly in US.

in Google, mainly the targets young generation who are able to keep up with the technology (Generation X and Y). Male and female are both targeted by the company. Since there is a huge service offered by the company, it reflects the variety of the social classes and layers that Google look up to (lower budgeted and high budgeted classes).

Google Partners provide a wide range of services and technology that complement Google products. Google Partners receive technical training, product access, and support to become well-positioned to assist Google customers.

Region	Partner	Product
Canada	4Point	Enterprise Search
South Africa, Middle East & Africa	Business Connexion Group (BCX)	Enterprise Search
United States,	Calgoo	Google Apps - Messaging & Collaboration
United Kingdom	Ancoris	Security & Compliance
Italy	eGEOS	Google Earth
Thailand	CRM	Google Maps

  

   as we can see  their partners include system integrators, consultants, independent software vendors, and value-added resellers.           

Google made collaboration to increase their market share, here is a sequence of some.( On September 28, 2005 Google announced a long-term research partnership with NASA which would involve Google building a 1,000,000-square-foot (93,000 m²) R&D center at NASA's Ames Research Center.

   In October 2006, Google formed a partnership with Sun Microsystems to help share and distribute each other's technologies. As part of the partnership Google will hire employees to help the open source office program OpenOffice.org.) Also they made partnership with many companies such as Samsung and Nokia for E-commerce.            basically everyone who provides information for Google to analyze, organize and distribute so the final users are also suppliers, websites that provide advertising spots for them to commercialize.